Portfolio

 

 

 

The links below will take you directly to project sites, most recent on top (blog posts for AAA Magazine, branded content strategy and writing for The Washington Post and Slate):

Savvy Traveler: The Most Useful Foreign Phrases to Know  Blog post written for AAA Northeast (online magazine) 2017

Planning a Trip? Plan on Getting Travel Medical Insurance Blog post written for AAA Northeast (online magazine) 2017 

The #1 Backpacking Must-Pack: Travel Insurance for Backpackers Blog post written for AAA Northeast (online magazine) 2017 

Dynamic Communities: The new American suburb Branded content for the Audi Q5, a client of WP BrandStudio | The Washington Post (Pre-sale strategist), 2017

Path to progress Branded content for Johnnie Walker, a client of WP BrandStudio | The Washington Post (Pre-sale strategist + Post-sale re-write/edits), 2017

Where fun, family and community connect Branded content for Sea-Doo, a client of WP BrandStudio | The Washington Post (Pre-sale strategist), 2017

Wasted Yet Wanted Branded content for Sub-Zero, a client of WP BrandStudio | The Washington Post (Pre-sale strategist), 2017

Un/Civilized: From orgies to opium, exposing the underbelly of Regency London Branded content for Sub-Zero, a client of WP BrandStudio | The Washington Post (Pre-sale strategist), 2016

Deconstructing First Families Branded content for Epix (entertainment network), a client of WP BrandStudio | The Washington Post (Post-sale lead writer), 2016

Truth or Denial Branded content for Bleecker Street (film company), a client of WP BrandStudio | The Washington Post (Post-sale re-write/edits), 2016

Millennial Matters Branded content for Allstate, a client of WP BrandStudio | The Washington Post (Post-sale copy), 2016

Pasta & Wine Pairings “Chef’s Corner” content for Barilla brand pasta, a client of MXM, 2016

#4040VISION Branded content for Prudential, a client of SlateCustom, Slate magazine’s sponsored content division, 2015

KraftRecipes.com | website  Hero copy introducing recipe collections for MXM (Meredith Xcelerated Marketing) client, KraftRecipes.com, 2012-2015

KraftRecipes.com | meta descriptions MDRC for MXM (Meredith Xcelerated Marketing) client, KraftRecipes.com, 2012-2015

KraftRecipes.com | emails Subscriber emails for MXM (Meredith Xcelerated Marketing) client, KraftRecipes.com, 2012-2015

choxi.com | flash-sale site  Product copy for choxi.com (formerly nomorerack), the online retailer TechCrunch called “Fab.com for the mass market,” 2012-2013

Direct Brands | direct mail  Gallery of covers for the book clubs I worked on | Senior Promotional Copywriter, Direct Brands 2007-2012

Dance Theatre of Harlem | brochure Freelance (pro bono) copywriter, via a grant from the Taproot Foundation, 2007-2009

The Good Cook | catalog  First-person catalog copy | Senior Copywriter, Direct Brands (“The Book of the Month Club”) 2002-2007

Fit | magazine Columns & articles | Senior Editor, Goodman Media Group, 2001