Portfolio

 

The links below will take you directly to project sites, most recent on top (blog posts for AAA Magazine, branded content strategy and writing for The Washington Post):

Savvy Traveler: The Most Useful Foreign Phrases to Know  Blog post written for AAA Northeast (online magazine) 2017

Planning a Trip? Plan on Getting Travel Medical Insurance Blog post written for AAA Northeast (online magazine) 2017 

The #1 Backpacking Must-Pack: Travel Insurance for Backpackers Blog post written for AAA Northeast (online magazine) 2017 

Dynamic Communities: The new American suburb Branded content for the Audi Q5, a client of WP BrandStudio | The Washington Post (Pre-sale strategist), 2017

Path to progress Branded content for Johnnie Walker, a client of WP BrandStudio | The Washington Post (Pre-sale strategist + Post-sale re-write/edits), 2017

Where fun, family and community connect Branded content for Sea-Doo, a client of WP BrandStudio | The Washington Post (Pre-sale strategist), 2017

Wasted Yet Wanted Branded content for Sub-Zero, a client of WP BrandStudio | The Washington Post (Pre-sale strategist), 2017

Un/Civilized: From orgies to opium, exposing the underbelly of Regency London Branded content for Sub-Zero, a client of WP BrandStudio | The Washington Post (Pre-sale strategist), 2016

Deconstructing First Families Branded content for Epix (entertainment network), a client of WP BrandStudio | The Washington Post (Post-sale lead writer), 2016

Truth or Denial Branded content for Bleecker Street (film company), a client of WP BrandStudio | The Washington Post (Post-sale re-write/edits), 2016

Millennial Matters Branded content for Allstate, a client of WP BrandStudio | The Washington Post (Post-sale copy), 2016

Pasta & Wine Pairings “Chef’s Corner” content for Barilla brand pasta, a client of MXM, 2016

KraftRecipes.com | website  Hero copy introducing recipe collections for MXM (Meredith Xcelerated Marketing) client, KraftRecipes.com, 2012-2015

KraftRecipes.com | meta descriptions MDRC for MXM (Meredith Xcelerated Marketing) client, KraftRecipes.com, 2012-2015

KraftRecipes.com | emails Subscriber emails for MXM (Meredith Xcelerated Marketing) client, KraftRecipes.com, 2012-2015

choxi.com | flash-sale site  Product copy for choxi.com (formerly nomorerack), the online retailer TechCrunch called “Fab.com for the mass market,” 2012-2013

Direct Brands | direct mail  Gallery of covers for the book clubs I worked on | Senior Promotional Copywriter, Direct Brands 2007-2012

Dance Theatre of Harlem | brochure Freelance (pro bono) copywriter, via a grant from the Taproot Foundation, 2007-2009

The Good Cook | catalog  First-person catalog copy | Senior Copywriter, Direct Brands (“The Book of the Month Club”) 2002-2007

Fit | magazine Columns & articles | Senior Editor, Goodman Media Group, 2001